Unlike what you might expect, this chapter will not be some boring presentation of how record companies work, but it shall be an analysis of what’s wrong with this entire industry. We will analyze the reasons why people generally buy fewer records than they did in the past, and thanks to the resulting knowledge we will be able to develop a strategy that shall help YOU to sell a whole lot of records in future.

DON’T FORGET THAT THERE ARE STILL ARTISTS WHO ARE SELLING MILLIONS AND BREAKING SALES RECORDS, WHICH MEANS THAT THERE MUST STILL BE PEOPLE OUT THERE BUYING ALBUMS.