Art and business are two basically incompatible entities. Artists and businesspeople often don’t really like or respect each other, sometimes even hate each other. Working together is not always easy for them as their mindsets are so radically different. Most of the time the collaboration was difficult in the past and often took both sides close to the limits of what they thought was acceptable.

BUT IN THE END, THE SYMBIOSIS OF THE TWO LED TO SOME OF THE GREATEST MUSIC EVER CREATED.

This symbiosis gave birth to the era of rock ’n’ roll and thus to modern popular music in the 1950s, and this successful era lasted for about four entire decades. Both sides didn’t really understand each other, but they both tried to make the best out of it, and to accept each other’s apparently strange views on how things had to be done. With that symbiosis came a simple but very efficient marketing and sales model that worked well during the entire Golden Age (1955-1995), almost until the end of the century. With only a few minor modifications over time, this model allowed both artists and record companies to make millions or even billions.