Now that you have produced a killer album as well as a cool video for your potential hit single, you will still have to prepare the distribution before you may start promoting your music.

IT WILL BE VERY IMPORTANT TO HAVE THE DISTRIBUTION IN PLACE BEFORE YOU WILL START PROMOTING YOUR NEW MUSIC.

The worst thing that could happen would be your video going viral before people would actually be able to purchase your album.

And yes, it may be a good idea to make your album available for purchase as soon as possible, even if the record industry still relies on the “single first” strategy. This strategy may have been a good idea in the Golden Age when people were still used to wait for albums to be finally released, but nowadays people expect everything to become available instantly, and worldwide.