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Introduction

Only 616 pages left on your journey to becoming a rock star!

What you get

This manual is the result of years of research. It not only analyzes the current problems of the music industry and offers solutions to solve them, it also offers step by step instructions on…

  • how to develop your own, unique sound and style,
  • how to greatly improve your songwriting,
  • how to record a relevant killer album that people will actually love to buy, and
  • how to successfully distribute and promote it.

The idea behind this manual is to empower musicians and thus to allow them to become great and relevant artists, by writing and recording insanely great music that will really make a difference.

If you want to become successful, then you will not only need to understand how things in this business have to be done, you will also need to understand the differences between good and bad art. And there are differences indeed. We will discuss this in the following chapters and subchapters.

But let’s start with the basics first.

YOU WILL NEED TO LEARN HOW TO PRODUCE ALBUMS THAT PEOPLE WILL ACTUALLY LOVE TO BUY.

This is what this manual is all about. And the good news is that albums that still sell well are usually good or even great albums, and in most cases those are not records produced by those clowns you’ll hear on the radio or you’ll find in the charts.

So what’s our starting point?

Well, the first important thing to understand is that all kinds of music industry managers and experts have been lying to us since the early 2000s, and their claims are the foundation of what today’s artists, record company execs, and even consumers think is true.

Or maybe they have not been deliberately lying at all, maybe they’re just misinterpreting the numbers or come to the wrong conclusions, I don’t know for sure.

Anyway, their misinterpretation of the facts leads to solutions and strategies that are completely unusable. You’ll soon understand why those so-called experts are all wrong, and this knowledge will help you to make a huge leap forward.

Never believe what any kind of expert will be telling you by the way. Always use your brain, analyze everything, and come to your own conclusions.

FOLLOWING THE RECOMMENDATIONS OF THE AVERAGE EXPERT WILL NEVER ALLOW YOU TO CHANGE THE WORLD.

But let’s return to the basic problems for a moment, or to the symptoms of the underlying problems if you want.

The music industry is in big trouble indeed, to a degree that people don’t pay for music anymore, that artists no longer earn much money by selling records, and that many (if not most) traditional record companies could even completely vanish in future. At the same time fans are frustrated because of low quality music and exorbitant concert ticket prices.

While the music industry wants us to believe that the internet and piracy are the causes of those problems, you will soon learn that this is not true at all. Piracy existed since the popularization of the music cassette in the 1960s, and the entire internet could even have been a huge opportunity for this industry.

PIRACY IS NOT THE PROBLEM, AND IT HAS NEVER BEEN.

Instead of blaming external factors such as the internet, we’d better analyze what’s wrong with the music industry’s product, which is music itself.

WHAT REALLY CHANGED IN THE PAST FEW DECADES IS THE QUALITY OF MUSIC, WHICH IS AT AN ALL-TIME LOW TODAY.

You’ll soon learn that today’s music is so boring and irrelevant that buying music doesn’t really make sense anymore. And that’s the number one problem the music industry currently has.

But is today’s music really that bad?

Well, yes it is – and if you continue reading, then you will soon discover how bad it actually is. You may not yet believe me at this point, but reading the next few chapters will help you to understand how deep in trouble we actually are.

The decline of music quality, visualized using both song entries and song positions from the Rolling Stone Magazine's Top 500 Songs Of All Time (published in 2004, updated in 2010).

If you dislike today’s chart pop music, then some people will tell you that you’re either just too old, or that you must simply be old-fashioned or even conservative. But that’s bullshit. This is not only not true, it is even quite the opposite. In the following chapters you will learn that open-minded people often dislike today’s popular music, while those who really like today’s commercial crap are mostly kids, followers, less educated or even conservative people.

SOON YOU WILL LEARN THAT EVEN TODAY’S YOUNG ADULTS DON’T PREFER TODAY’S MUSIC ANYMORE.

All of this may sound weird at first – but don’t worry too much about it right now, as the reasons for those strange facts will be outlined in the following chapters.

FOR THE MOMENT YOU SHOULD JUST ACCEPT THE FACT THAT WE LIVE IN AN AGE OF TERRIBLY BAD MUSIC, AND THAT QUALITY IS AT AN ALL-TIME LOW.

If you’re still young, then this may all sound a bit weird, but even if you’re a bit older then you probably ignore to what incredible degree quality has decreased since the mid 1990s, and even before.

And if you really want to become successful on your own, then you’ll need to correct the wrongs, and you will need to start making high quality music that will be relevant again.

THE WORLD DOESN’T NEED YET ANOTHER MASS-COMPATIBLE POP ALBUM THAT NOBODY WILL EVER BUY.

Of course you may now ask yourself how this could all make sense, as every single expert out there will be telling you that nowadays people won’t buy records anyway.

So one of the first important things you’ll learn in this manual is that there’s still a large number of people who are willing to spend money on art and who still buy lots of music, but those people usually buy high quality records, and not the crap you’ll hear on the radio.

You’ll soon learn that there are artists who are selling more records nowadays than many top acts did in the 20th century, there are albums that sell better than many top records in the 1980s, and there are certain kinds of people of all ages who are spending more money on records nowadays than most people in the past.

THERE ARE STILL ARTISTS WHO ARE SELLING LOTS OF ALBUMS, BUT THOSE ARE OFTEN NOT THE ARTISTS THAT ARE DOMINATING THE SINGLES CHARTS.

So we will need to analyze why some albums still set sales records, while others don’t sell at all. In most cases this has little to do with marketing, but mostly with product quality. And I’m not talking about sound quality, but about the quality and the value of the music itself.

IF YOU PRODUCE A GREAT ALBUM, THEN THERE WILL BE PEOPLE WHO WILL BUY IT – AND THERE WILL BE LOTS OF THEM.

There are tons of music lovers out there waiting for just one new great artist to release a really revolutionary record, and that’s what you will need to deliver. And in this manual you’ll learn how this can be done.

So in the end this also means that you will first have to learn about the differences between good and bad music. And there are indeed differences between good and bad art, and this has nothing to do with genre or taste.

THE SECOND IMPORTANT THING YOU’LL LEARN IS THAT THERE ARE PEOPLE WHO ARE WILLING TO PAY FOR MUSIC, AND THAT THERE ARE PEOPLE WHO WILL NEVER BUY ANY RECORDS OR SUPPORT ANY ARTISTS.

The more open-minded and more intelligent or even educated people are, the more likely they will be listening to “good” music (this subject will be discussed soon), and the more likely they will also pay for art created by some unknown underdog.

While “the masses” will just follow trends and consume (or even illegally download) music, there is a part of the population that consists of music and art lovers who will be looking for something great and special, and those people will more likely be willing to pay for music, as they really honor art.

And you’ll soon learn that selling high quality records to music and art lovers will be a much more promising strategy than following the music industry’s master plan, which is trying to sell cheap crap to the masses.

SO IF YOU WANT TO BECOME SUCCESSFUL BY MAKING GREAT MUSIC, THEN YOU’LL FIRST HAVE TO FOCUS ON PEOPLE WHO ARE OPEN-MINDED, AND WHO ARE WILLING TO LISTEN TO MUSIC THAT’S NOT MAINSTREAM.

All of this is not new, and in fact it’s always been like that, even back in the Golden Age (1955-1995) when people were still buying music like crazy. The Masters Of The Past, great artists who are still being remembered nowadays, have always been those who were paddling against the stream, those who did not follow mainstream trends.

AND PEOPLE WHO SPEND A LOT OF MONEY ON MUSIC HAVE ALWAYS BEEN A CLEAR MINORITY, EVEN BACK IN THE GOLDEN AGE.

Today’s problem, however, is that the music industry is only focusing on that part of the population that’s just consuming music, on those who just want to be entertained. Record labels are producing music for 13 year olds and for lemmings, while they’ve completely lost interest in those who are looking for something special and – most importantly – those who are willing to honor art and to spend money on it. But those are the people who spark the development of new trends, those are the people who start revolutions.

Individuals who are open-minded and who are different usually embrace change, and those are the ones who support artists developing new sounds, new styles, new ideas, and new genres.

By only focusing on mass-compatible music, the industry is hindering the natural evolution of art, and thus we live in an age without change and innovation.

THE RESULTING MUSIC IS UNIFORM, BORING AND IRRELEVANT, AND IT MAKES ABSOLUTELY NO SENSE TO SPEND MONEY ON IT.

But not all of today’s music is bad of course, although most good artists don’t reach the mainstream anymore. There are several reasons for this, and those reasons will be revealed in this manual of course. You will also learn why many good artists still have trouble selling their records, despite the fact that they’re producing music that’s basically great art.

The main problem however is that most artists think that they will need to follow mainstream trends in order to sell a lot of records, and that’s a big mistake — it’s quite the opposite in fact.

BY MAKING GREAT MUSIC, YOU’LL BE ABLE TO FIND AN AUDIENCE THAT’S WILLING TO HONOR YOUR WORK AND EVEN TO PAY FOR YOUR RECORDS.

THERE ARE TONS OF PEOPLE OUT THERE WHO ARE JUST WAITING FOR A SINGLE GREAT NEW ARTIST, FOR A SINGLE GREAT NEW ALBUM THEY MAY BUY.

The cool part is that this manual offers step by step instructions on how to overcome all of the problems mentioned above, so that you may reach your goals even without the support of any record company.

One very serious problem is the fact that most music out there is neither relevant nor revolutionary. That’s what needs to be changed in your case however, and in this manual you’ll learn how this can be done. This book will teach you how to become a relevant artist, how to write much better music, how to write awesome songs with hit potential, how to record a revolutionary killer album, and how to promote your records all on your own.

In fact you will soon learn that there are only five basic things you will need to get right if you want to become a successful artist. Continue reading and you’ll see everything much clearer very soon. 

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Chapter 1   •   Page 3 of 12

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