For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant.
Social networking and viral marketing are the musician’s number one promotional tools nowadays. Unfortunately most professional “artists” primarily focus on all kinds of bullshit when posting stuff on social sites, instead of focusing on music. This is something that you should do differently, especially as you won’t target the same audience that Katy Perry, Justin Bieber, or most other Top 40 clowns are after.