Hit songs don't have to be bad music
The most important thing to understand at this point is the following:
Writing hit songs doesn’t mean making bad music.
In most cases it does, but it doesn’t have to be the case. Almost every single great artist of the past had at least one hit. The artists you like probably had a bunch of hits.
So why shouldn’t you have some too?
By “hit” I do not mean “chart success” by the way.
Chances to make it into the Top 40 with good music are quite low nowadays, especially if you only have a low budget as well as no major record company support. Remember that the singles charts are defined by the masses. The masses listen to crap, and that’s not what we’re up to. As your plan will be to sell albums, it won’t make much sense to aim at high singles sales anyway, so forget about the entire singles charts bullshit. As stated before, you should resist the temptation to produce crap just to make it into some charts anyway. Re-read the first three chapters if you don’t remember why singles, charts, and certifications don’t matter.