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Sound & style

Only 363 pages left on your journey to becoming a rock star!

If you want to become successful, then you will have to become a unique, outstanding, or even revolutionary artist.

Therefore you will need to develop your own unique and authentic sound and style.

Which basically means two things:

  1. You cannot sound like any other artist.
  2. Your sound must be both consistent and recognizable.

Which again means that you will have to do the following:

  1. Create your own niche. You may achieve this by selecting a genre, by merging subgenres, and mixing everything with original (and maybe even new) ideas.
  2. Find a way to make your vocals sound unique. And the solution cannot be Auto-Tune here.
  3. Fine-tune your instrument sound. This includes the kind of instruments you’ll use, the sound you will create (amplification & synths for example), and the way you will play your instruments.
  4. Improve the atmosphere your sound shall create. This again will be influenced by your voice, your instruments and amps, the way you play, plus all kinds of effects you may use.

If you carefully do all of this, then you’ll end up being a unique sounding artist.

You will not sound like any other singer, band, or project on this planet.

That should be your number one goal for the moment. This does not yet mean that you will necessarily be successful, but it means that you will have taken a very important first step. And don’t underestimate the importance of this step, as this will be the foundation you’ll build your career on.

Your genre

All that stuff about heavy metal and hard rock, I don’t subscribe to any of that. It’s all just music. I mean, the heavy metal from the ’70s sounds nothing like the stuff from the ’80s, and that sounds nothing like the stuff from the ’90s. Who’s to say what is and isn’t a certain type of music?
–Neil Young

First you need to pick a genre for your project. Don’t dare to skip this section, even if you already have selected one! Maybe your music will also be a mix of a few genres and / or subgenres, but it’s important that you will be able to name your primary genre, as this will make things much easier for blogs, magazines, managers, promoters, fans, and other people to see if you do the kind of music they’re looking for. It doesn’t matter what genre you pick, you can be successful in any of them, as the basic rules are always the same. Chances are good that you already know what your genre will be, or that you’re already performing in a specific genre. If you’re not sure about what genre you will be doing, then stop now and think about it first.

Do not pick a genre because you think it will make you more successful, or because you think it will attract more people. Pick the genre you personally love to do, the one you feel comfortable with. If you select a genre that’s more mass-compatible (simply “pop” for example), then you’ll have to compete with a much larger number of artists, so that may not be a good strategy. If you do not fit into any existing genre, then you must either be doing music that’s so weird that nobody will dare listening to it, or you may simply have invented a completely new genre, which means that you would win the Nobel Prize in Music (which does not exist of course).

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Chapter 4.2   •   Page 1 of 14

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