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1970s

Only 445 pages left on your journey to becoming a rock star!

In the 1970s a lot of things changed, and many new genres and subgenres emerged, the most important ones being

  • various rock derivatives (such as hard rock, heavy metal, progressive rock, and glam rock),
  • electronic music (partly the result of the continued development of synthesizers),
  • funk,
  • punk, and
  • disco (which became very important in the mid-to-late 1970s).

The 70s were innovative and experimental, which led to a wider diversification of music.

If you ask critics, then this decade can be considered to have been almost as great as the 1960s, while it still was very different from the point of view of its sound.

Some of the problems of today’s music already emerged in the 1970s.

The music industry had now become aware of “the masses”, and of the fact that it was possible to make a lot of money by creating low quality music that was purely commercial and specifically designed to be sold to a larger audience.

While sales in the 1960s were like an unplanned side effect (nobody originally expected the music boom in the sixties), music commercialization became much more dominant in the 1970s.

Things started to become more professional, and success started to get planned in a more sophisticated way. Luckily those changes did not yet affect the most creative and innovative artists of the 70s, so that there was still a lot of artistic freedom and a huge amount of great and experimental music.

But if you take a look at the 1970s charts, then you can already see the music industry’s influence, as the Top 40 became more and more dominated by mass-compatible mainstream pop, soft rock, and glam rock.

While the 1960s at least seemed to have been crazy and unstructured, music became much more controlled and planned in the seventies, as the industry started to design artists as products for specific markets. Of course this had also been the case the in the 1960s and before, but not to the same degree.

Technology

Vinyl remained the most popular medium, and both 7-inch 45 rpm singles and 12-inch 33 rpm albums were highly popular. The 8-track tape remained strong throughout the 1970s in the US, but it should quickly disappear shortly after. The music cassette (MC) became somewhat more popular while still remaining a niche product, at least in pre-recorded format.

Music piracy became a part of popular culture, as the blank MC made it easy to copy vinyl LPs and to record songs from the radio.

Teenagers would spend hours waiting for their favourite songs to be played on the radio, so that they could record them, just hoping that the radio DJ wouldn’t start talking while the final chorus was still playing. Many teens and young adults already owned more illegal copies than legally acquired records or pre-recorded MCs.

But the industry still made billions, as there were tons of albums everyone wanted to own.

A large number of recording studios were founded in the 70s, and the success of popular music allowed them to buy tons of new and expensive equipment.

Multitrack recording became standard, with larger mixing consoles featuring EQs and compressors on all channels, as well as with 2” tape recorders that allowed to record 24 tracks at once, a trend that culminated in computer controlled mixing consoles in the late 1970s.

Rupert Neve had founded Neve Electronics in 1961, and he had built a transistor-based mixing console with an equalizer for Phillips Records Ltd, but it was only in the late 1960s and early 1970s that his larger consoles were adopted by recording studios.

Automated Processes Inc. (aka API) was founded in 1968 by Saul Walker and Lou Lindauer, and in 1969 they started producing new modular mixing console designs. By 1974, API consoles and modules had achieved considerable popularity in professional recording studios. Their modular design remains highly popular even today, in form of the API 500 series rack system.

Solid State Logic (aka SSL), a UK company founded in 1969 by Colin Sanders, became one of the leading professional mixing console developers after releasing the 4000 B console in 1977.

SSL, Neve and API are still among the leading manufacturers of professional studio equipment today, and their mixing consoles, EQs, and compressors have defined the sound of professionally recorded music since the 1970s.

In the instrument side, one of the most impressive technological advances in the 1970s was the rise of synthesizers that now allowed to create completely new sounds that no human being had ever heard before.

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Chapter 3.3   •   Page 1 of 15

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