So why is it so hard?
In this book you’ll learn how to write great songs, how to record a killer album, how to promote your own music, and how to become successful with it. And you’ll see that all of this will be much easier to achieve than you may have thought.
Now there’s still one big question that remains of course:
If it’s so easy to become successful (and maybe even famous or even rich), why the hell are there so many artists who aren’t successful at all? Wouldn’t everyone be famous if it was that easy?
The answer to this question is quite simple. Those people are not successful simply because they are artists, as being a great artist will usually prevent you from becoming successful at all.
MOST ARTISTS NEITHER HAVE A VISION, NOR A STRATEGY OR A PLAN.
You’ll need to follow some rules in order to make it in this business, and there will be rules to follow even if you want to create real art instead of chart-compatible crap. There are things that you’ll absolutely have to do, and there are things you should avoid doing.
You’ll also see that being a successful artist is kind of running a small business. You will have to take lots of decisions, and you will need to stay focused.
This is usually not what artists are dreaming of, that’s not what they’re good at, and it’s not what they like to do. And that’s why they fail, unless they have people behind them doing all of the boring work for them (which is only boring from their own perspective, of course).
THEY FAIL, BECAUSE THEY THINK THAT THEY DON’T NEED A PLAN OR A STRATEGY, AND BECAUSE THEY THINK THAT THEY’RE SO COOL THAT THEY WON’T HAVE TO CARE ABOUT THE RULES AND THE BUSINESS PART OF THEIR CAREER.
Of course some successful artists are eager to tell everyone about their great lives full of sex, drugs and rock ’n’ roll, but you should be aware that this is only half of the story. They can only lead this kind of life because there is an entire industry behind them, that will do almost everything for them to keep them happy. Because that’s the way this industry is making its money. That’s the deal.
And you should be aware of the fact that the days when record companies did everything for their artists and when money was not a problem are definitely over. This way of life may still work for some of the older rock stars that have been in this business for decades, but nowadays you’ll have to take care of your own stuff if you don’t want to drown.
IF YOU DON’T HAVE A GREAT PLAN, THEN YOUR MANAGER(S) OR YOUR PRODUCER(S) NEED TO HAVE ONE.
Which means that if you don’t have insanely great managers and producers (and you surely can’t afford those at this point), then you’re doomed, unless you start caring about all of the dirty work that has to be done in the background.
IF YOU WANT TO MAKE IT ON YOUR OWN, THEN YOU WILL HAVE TO TAKE FATE INTO YOUR OWN HANDS.
99% of all artists refuse to acknowledge this, that’s why they fail, and that’s why they’ll never become successful.