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Identity & brand

Only 349 pages left on your journey to becoming a rock star!

Now that you know what genre you’ll do and what you will sound like, you’ll have to further work on your image and identity. In this subchapter we will focus …

  • your identity, and what you stand for,
  • your artist or stage name (no matter if you’re a solo artist or a band),
  • your initial web presence,
  • font(s) you will be using,
  • your logo (optional, but often a good idea),
  • colors you’ll use,
  • your look and visual style, as well as 
  • your photos and your biography.

All of this will be part of your brand, if you want. If you don’t know what a brand is, here’s a short definition:

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Chapter 4.3   •   Page 1 of 11
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