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Identity & brand

Only 347 pages left on your journey to becoming a rock star!


As soon as you have found a good stage name and you’re 100% sure that this is the one you’ll keep, and that nobody else is using the same name for any other project (even if it’s not music related), then you’ll have to take care of some really important stuff:

  1. Add your project on
  2. Register a domain name
  3. Set up your e-mail address(es)
  4. Create a Facebook page
  5. Create a Twitter account
  6. Create a YouTube and a Google Plus account
  7. Create a Soundcloud account
  8. Create a Bandcamp account

All of this is very important, so please don’t skip this step!


You should have an account on by now – if not, create it right away. If you’re in a band, then use your personal name to create your account, not your stage name!

As soon as you have set up your account and filled in some profile information, go to the Project Manager and add a new project. Use your stage name as project title, and fill in all of the information you already have. Adding your project on is important, as it will allow you to manage your records, and to use the Virtual Producer and Lyrics Writer tools later on. Those tools will be important when you will be writing and recording your album masterpiece, so make sure to do this right away!

2. Domain name

The next thing you will do is to register your domain name(s), as this is where people will find you on the web later on.,,,, or are examples of domain names.

If you want to become successful, then you’ll need to register your own domain name, and it should be a .com domain.

Forget about all other extensions (aka top-level domains or TLDs). If you don’t live in the US or in the UK, then you may additionally register a local domain name ( if you live in Canada, if you live in Germany, …), although you’ll still also need to register the .com domain. In fact you should register two domain names, one with hyphens and one without hyphens – this will make sure people will find you, no matter what they’ll use, and it will prevent bad people from registering the other alternative and do evil things with it.  Use the easiest possible domain name for your stage or band name, for example:

  • &
  • (for stage names)
  • (for band names)

If one of those has already been registered, then you probably didn’t carefully select your stage name or band name. You may then try something like adding -music to your domain, for example:

  • &
  • (for stage names)
  • (for band names)

The problem with such -music extensions is that they make your domain name longer, people may confuse your domain name with the existing one, or you may even get into legal trouble. Maybe it’s a better idea to restart looking for a new name in this case. Domain names can be registered on so-called internet domain registrar websites. There are many of them, although I’d recommend to go with a well-known one such as Here’s the link:

Later on you will use your domain name for your own website. Running your own website instead of a simple page on Facebook will be very important, but for now you will simply redirect your domains to your Facebook project page. If you need help with your domain registration or with redirecting your domains to Facebook, then you should find some geek friend who can help you out as soon as possible.

Just two short notes:

I’m currently working on a solution that will offer a starting page on, please allow me some additional time to complete this!

Some of the domain names I used as examples here actually exist, please note that those websites are not affiliated with the Jamplifier project in any way.

3. E-mail address

As the next big superstar you don’t want to communicate using a or e-mail address. You will want to act like a pro, which means that you will have an e-mail address using your own domain name, for example:


Make sure your internet domain registrar allows to set up e-mail addresses, even if you don’t have an own website. If you’re not a computer expert, then get some help – you certainly have one or two nerdy friends who know how to do this.

4. Facebook

If you’re not an Facebook yet, then register now. If you’re a band, then the logic is the same as on Don’t register as a band, but as an individual, then create a page for your band. For the moment you don’t have to do anything yet, just register everything. Don’t upload any images or logos yet, at least not before you’ve read this entire chapter.

5. Twitter

On Twitter things are different, you may create a band account here. Twitter usernames are unique, just hope that your name is not yet taken. If it is, then try adding an extension such as official. For the moment you don’t have to do anything yet, just register your account.

6. YouTube & Google Plus

Same thing here, just create an account. YouTube belongs to Google by the way, and I’d recommend to set up your Google Plus account at the same time.

7. Soundcloud

Again, same procedure.

8. Bandcamp

Same thing


Forget about MySpace and other platforms, focus on the ones that are really important. Don’t lose your time setting up a band website using Wordpress, Weebly, Wix, Bandzoogle, or anything similar for the moment. Your website will become important later on, but playing around with it now will only be a waste of time. If you’re lucky, then you’ll have the same name on all platforms, which will make everything much easier. Don’t forget to use different passwords on all platforms, and use strong passwords whenever possible, as you don’t want to get hacked on the first day you’ll release your album later on. Don’t lose your login information, or at least remember what e-mail address you used to register, so that you may recover lost passwords later on.

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Chapter 4.3   •   Page 3 of 11

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