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Traditional marketing

Only 74 pages left on your journey to becoming a rock star!

Since the early days of popular music, there have been marketing strategies that have been used by amateurs and professionals alike, and some of those are still being widely used today. We will call those the traditional promotion strategies, as those are strategies that originate from the pre-internet days, which means that they have existed for quite a long time.

Those traditional promotion strategies still work well to some degree, although they're no longer as import as they used to be.

They cannot compete with the possibilities the internet is now offering, nevertheless you should not ignore them.

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Chapter 9.2   •   Page 1 of 8
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