How can I sell a lot of records if nobody's buying music anyway?
Record companies want us to believe that people no longer buy lots of records, but that’s a lie. One of the biggest secrets you’ll learn in this manual is that there are still lots of record buyers, and that you could even sell more records nowadays than back in the 20th century.
In chapter 2 you will learn that there are in fact two kinds of buyers – there are the masses who mostly like all kinds of crap, and then there are real music lovers who are actually interested in art and music, and who usually also listen to good or even great music.
The masses have always been mostly buying singles, while music lovers usually prefer albums. Music lovers may be a clear minority – but album sales generate about 10 times more money, and thus the music industry has always been making a large part of its money with those customers.
MUSIC LOVERS BUY GREAT ALBUMS, WHILE THE MASSES BUY BAD SINGLES, OR NO MUSIC AT ALL.
And this has always been true, even in the Golden Age, when the music industry was still making money like crazy.
You will soon learn that there are two major reasons for the fact that people buy less music in general nowadays:
- The masses buy less records than before, as they mostly consume play list based music that’s being played on the radio all of the time anyway. And if they pay for music, then they usually stream music, which means that artists won’t earn a lot of money by going for the masses.
- Music lovers buy less albums than before – but not because they don’t like buying records anymore, but because albums that are worth buying have become very rare. In the 20th century the music industry released at least two albums a month that everyone absolutely needed to own, but nowadays it has become very hard to find good albums at all.
THERE ARE NO KILLER ALBUMS ANYMORE, AND THAT’S THE NUMBER ONE PROBLEM OF THE INDUSTRY.
Today’s artists no longer produce records that will make people go crazy and that are desirable. Thus today’s albums don’t have a real impact anymore, and today’s artists are no longer as relevant as Masters Of The Past. In the end it’s all very simple.
And if an artist releases an album that’s good, then it already sells well. Think of Adele’s 21 (2011) for exampe, an album that sold 30 million copies, breaking a number of sales records and even selling a lot better than most top records of the 1980s, without even being really innovative. And you’ll soon learn that there are many more artists who are still selling lots of records nowadays.
THERE ARE STILL LOTS OF PEOPLE BUYING LOTS OF RECORDS, YOU WILL ONLY NEED TO LEARN HOW TO SELL THE RIGHT KINDS OF RECORDS TO THE RIGHT KINDS OF PEOPLE.
And even the fact that many people steal or stream music nowadays doesn’t really matter.
In the 20th century people borrowed records from friends and they copied entire albums to music cassettes, and it was only a minority of the population that was actually buying albums. Nevertheless artists were able so sell millions of records and to become insanely rich.
Things haven’t changed, and you can still sell tons of albums if you manage to produce a record that’s really great.
MOST ALBUMS DON’T SELL SIMPLY BECAUSE THEY SUCK.
You’ll also learn that nowadays the music buying population is larger than ever before. In the 20th century it was usually only the younger generation that was interested in new music, buy nowadays older people are interested in all kinds of new stuff too, and those are people that were still used to buy records when they were young.
And don’t forget that music lovers out there have been desperately waiting for “the next Nirvana” for 20 years now.
MANY PEOPLE ARE JUST WAITING FOR A SINGLE GREAT NEW RECORD THEY COULD ACTUALLY BUY.
So you should be able to sell more albums nowadays, which has partly been proven by Adele and by others.
The fact that people generally buy less nowadays can be traced down to the fact that the masses buy less, and that there are no outstanding killer records anymore.
And you shouldn’t worry about the masses who just consume crap anyway. The only thing you’ll need to do will be to produce a great record that music lovers will actually love to buy.
REAL MONEY CAN ONLY BE MADE BY SELLING LOTS OF ALBUMS, BUT GREAT ALBUMS HAVE BECOME QUITE RARE.
This is your chance – if you will produce a great revolutionary album, then you will be the only artist on this planet to offer such a product, which means that you will have to face zero competition.
Many artists will whine about the fact that their latest record(s) didn’t sell well however, and they will blame their fans, the internet, piracy, streaming, the industry, the media, and many other things for their failures. But that’s all bullshit again.
Most of today’s top albums as well as 99.9% of all self-produced records also wouldn’t have sold back in the 20th century when people were still buying like crazy, simply because they all suck.
If you want to become successful, then you’ll need to return to the values of the Golden Age, and you’ll need to start producing real killer albums again.
YOU WILL NEED TO WRITE AND TO RECORD MUSIC THAT WILL BE NEW, THAT WILL BE INNOVATIVE, THAT WILL BE RELEVANT OR EVEN REVOLUTIONARY AGAIN.
This is what all music lovers have been waiting for during the past two decades, and this is what you’ll have to deliver.
PRODUCE A REAL KILLER ALBUM AND PEOPLE WILL BUY IT LIKE CRAZY.
That’s what this manual is all about. You’ll learn why certain kinds of people buy music, why certain records sell well while others fail, and you’ll learn how to write insanely great songs, how to produce a killer album that will really matter, and how to promote your work all on your own.