Now that you have produced a killer album, some real hit songs, and at least one cool video, you will finally have to prepare the distribution.
It’s very important to have the distribution in place before you will start promoting your music.
The worst thing that could happen would be your video going viral before people will actually be able to purchase your album. And yes, it may be a good idea to make your album available for purchase as soon as possible, even if the record industry still relies on the “single first” strategy. This may have been a good idea in the Golden Age when people were still used to this, but nowadays people expect everything to become available instantly, and worldwide.